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The Catalyst Performance Group
Too many businesses are slaves to marketing myths
Many B2B firms are still under the spells of ad agency witch doctors, promoting "branding" or "awareness" campaigns that are based more on superstition than business discipline. Marketing precision and efficiency have exponentially improved since the advent of mass advertising, and yet ad agencies are still promoting marketing strategies from the 1950s. And they are no longer working.
Catalyst Performance Group is Radically Different
At Catalyst, we have an approach to business that immediately separates us from our agency counterparts. We are NOT in the advertising business. We are in the business of growing B2B companies through performance-based marketing. Here are some of our key competitive points of difference:
| The Ad Agency Approach | The Catalyst Approach |
|---|---|
| Agencies make money by placing ads for clients | Catalyst makes money by increasing client sales |
| Success is getting creative awards | Success is reducing costs and increasing sales |
| Focused on building awareness | Focused on generating and cultivating leads |
| Graphic design centric | Marketing strategy centric |
| Disconnected from the sales force | Integrated with sales force operations |
| Services built around offering creative solutions | Services optimize the entire go-to-market system |
Our Deep Expertise
Growing a business takes a strategic mindset. And that’s what makes us unique. At Catalyst Performance Group, we focus on B2B marketing strategy and sales force effectiveness, not just branding and advertising tactics. Our deep expertise lies in five key areas: Go-to-Market Strategy, Creating Customer Demand, Creative & Design, Internet Marketing, and Sales Force Development. Creative solutions by themselves rarely create value. It takes a focus on the whole revenue-generating system to create value. That’s what we do best, and the growth of our clients is the proof that it works
How We Work with Clients
At Catalyst, we work on a project basis or as a complete outsourced marketing solution. As an outsourced marketing department, we report directly to your senior management and provide a complete marketing strategy-to-execution solution. Operating as an extension of your staff, we help formulate your strategy, work with your sales team, manage your marketing investments, and even assist with product development. We don’t wait for tasking from our clients. We stay up all night thinking about how to move your company to the next level so you don’t have to. That’s the Catalyst difference.
Give us 20 minutes of your time and we will give you a marketing opportunity assessment. We’ll show you the possibilities for growth in your market and what it will take to get there.
Call us today at 1-888-714-8199
