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Our Corporate Snapshot

Why Another Marketing Agency?

According to Spencer Stuart, a top recruiting firm, the average tenure of chief marketing officers at the top 100 branded companies is a mere 23 months. In the words of John Kolter, "Marketing is in sad shape." We couldn’t agree more. For most companies, marketing is a group of "creative" people who spend gobs of money on projects that have no measurable return on investment. They are a necessary evil rather than a source of competitive strength. No ROI. No disciplined thinking. No reality.

Sales organizations are also running from reality. With turnover rates of 30% or higher, most sales forces are wastelands of poor performance and untapped human potential. What compounds these problems even more is that there is a complete lack of integration of corporate strategy, marketing, and sales activities. Most sales and marketing teams don’t even talk. Even worse, functions within marketing and sales are not even aligned. Most companies get marketing strategy from consultants, creative work from ad agencies, search engine optimization (SEO) from a motley bunch of techies, sales training from some other company, and sales automation software from more techies. How can all these people possibly be aligned with YOUR strategic intent? They all operate in a world that revolves around their particular discipline. The result… widespread sales and marketing buffoonery, poor performance and lost opportunities.

Enter the Catalyst Team

Catalyst is an executive team of deep generalists who specialize in sales and marketing strategy and execution. We are a strategic consulting firm. We are a world-class creative agency. We are your strategic partner with the brains, talent and moxie to find solutions you can’t find on your own. Not cookie-cutter solutions. Solutions that create results. Big-time results.

One Team: Three Brands

Catalyst Performance Group is a vertically integrated company with three distinct brands: Catalyst Performance Group, SDA Creative and Nightglass Media.

Catalyst Team
  • Catalyst Performance Group:
  • Go-to-market strategy and execution
  •  
  • SDA Creative:
  • Full-service design, web and creative
  •  
  • Nightglass Media:
  • Full-service video production

Each brand integrates with the others to provide an end-to-end solution with the depth and breadth of expertise to get you where you want to go. Our business model is simple. We grow your business — you’re happy — you use us more — we grow your business more. You tell your friends. We grow their businesses. You get the point.

The Catalyst Difference

We’re not interested in selling you a Web site, a strategic plan or a sales training program. We want to impact your whole go-to-market system and accelerate your growth performance. We are so confident in the results of our work that we try to take equity positions in our client companies whenever possible as part of our fee. In other words, when we bring a solution to the table, we are willing to invest in it ourselves. That’s the Catalyst Performance Group difference.